When it comes to selling your home there are (usually) two big goals – to sell your home quickly and to sell for the highest price possible. In order to do this, it’s necessary to market your property to as many prospective buyers as possible. While “word of mouth” marketing and social media exposure are great tools, nothing else compares to the power, efficiency, and effectiveness of the MLS (Multiple Listings Service). Here are just a few reasons why working with a professional Broker and putting your home on the MLS matters.
#1 - Increase visibility across multiple real estate platforms
Whether you are selling your Summerhill real estate or Lawrence Park luxury homes, listing a property for sale via MLS exposes it to buyers on multiple real estate websites. The MLS grants access to property listings from licensed agents and is accessible to licensed real estate agents who are working for and representing their buyers. This means the people who view your listing through the MLS are serious buyers and intend to buy soon. It’s important to consider that many people who browse common real estate websites aren’t actually looking to buy property right away, but buyers who are browsing the MLS with their agents are actively hunting for homes.
Most MLS websites are also synced with hundreds of real estate websites, allowing your property to be instantaneously listed across all of the sites linked with your chosen MLS. More potential buyers will see your listing than if you were to list without the service.
#2 - Save on time used for advertising and marketing
Most marketing strategies rely on traditional methods, such as word of mouth and newspaper adverts, and digital methods, like social media and sidebar ads. Actively marketing with these resources is beneficial, but it takes time. Listing with MLS means linking your listing to hundreds of real estate platforms.
Listing with the MLS is not only convenient, but it also allows you to spread the word about your Lawrence Park property even faster and to a broader audience. Every single detail of your property is input into the database, including upscale amenity features such as fireplaces, pools, patios, and more. Everything that a buyer could possibly want to know is readily available on an MLS database.
#3 - Quickly generate multiple offers on your listing
One of the number one ways to generate multiple offers is to market it to as many potential buyers as possible. The MLS is invaluable in this regard, as it’s able to reach thousands of buyers across hundreds of real estate websites. The MLS increases competition and allows even the smallest of real estate firms to compete with higher-end brokerage services. The reach of an MLS is crucial to increasing your property’s exposure.
Through the MLS, you’ll be able to increase the number of buyers interested in your property and, therefore, increase the number of offers you receive. The more desirable your listing is, the more competitive bids buyers will submit in an attempt to win out above the rest. Great marketing done by your agent (staging, photos, video, floorplans, the writeup, the overall vibe) will work wonders on the MLS. You want to generate as many offers as you can if you want to be able to sell your property for the highest profit possible.
#4 - Accurate and up-to-date information on your property
When a real estate agent logs a property into an MLS database, they list every pertinent detail, including but not limited to the square footage, the number of bedrooms and bathrooms, the location, photos of the interior and exterior, and other noteworthy details, such as amenities or additional installations. The database allows buyers and their agents to narrow their search down with a variety of filters, making accurate, up-to-date information on any property both necessary and important.
Real estate agents must always keep their listed properties up-to-date with the proper information. Should anything about your property change, such as a renovation or upgrade, your agent will ensure the MLS listing reflects these changes as soon as possible.
#5 - Easier networking and communication between agents
The MLS database allows real estate agents to communicate with each other without having to meet up at a physical location. This facilitates networking and communication, and it can also help to expedite negotiations between buyers and sellers. Information is straightforward and easily shared, and agents will have a much easier time finding potential buyers for their clients’ properties.
There is a cost to listing on the MLS, and you’ll have to pay your agent a commission fee, but there is nothing more effective than listing your property with them. You’ll save yourself plenty of hassle and time, while also increasing the likelihood of turning a higher profit. The more buyers who want your property, the more competitive their offers will become, allowing you to pick the highest bid. Not to mention, there is nothing more costly than a do-it-yourself trial and error. An agent will take on the responsibility of marketing the property, booking showings, and negotiating with buyers and their agents.
Ready to get started?
If you’re in the market to sell Summerhill real estate or other communities in our fast-paced city of Toronto and intend to use an MLS, it’s essential to work with an experienced agent who can assist you throughout the entire process and help you reach your goals.
The Fata Real Estate Group is a duo of top-rated real estate agents who know all the ins and outs of the local market. They are committed to trustworthy service and success, and they will always negotiate in your favour . You’ll be in good hands with the Fata Real Estate Group, Preparing a home for sale can take up to 30 days before going live on MLS. Reach out as soon as you’re ready to sell and begin the preparation process.
